I have reviewed the Twins website a couple times and I am itching to watch a game at the new field! The first thing I noticed when clicking through the site is that MLB.com is using software based services. When clicking on the other team's website, they have similar layouts and basically identical pages except for the logos and players. This tells me that the Oracle owns and maintains the software for MLB.com. I was slightly sad about this because I have a biased opinion and feel and view the Minnesota Twins baseball team as unique and one of a kind franchise. The Twins should have their own amazing webpage, not a cookie cutter team without any real online identity. Okay, back to reality. From a marketer's perspective, MLB.com made a great choice by using Oracle to be their software servicer. MLB.com does not have to purchasing software and hopefully reduces development and administrative costs.
The texts states, "Data can be obtained and used to understand both target customer and organizational capabilities, making developing a value proposition an information-driven marketing activity"(Roberts, 2088, p.55). I was looking for areas online where they would ask for my information or let me leave feedback, which I found once I logged into MLB.com. I created a account and once I was logged in I could choose my favorite team and least favorite team; I could also enter my hometown and favorite active player. They also wanted my birthday and address (maybe free stuff for my birthday?!?! doubt it) and email address. Clearly, this is the area where they capture people's information to create the value proposition. I enjoyed the site and donated my information in hopes they will create a value proposition geared towards my likes and dislikes:)
As a huge Twins fan, I love their website. The Twins are the only baseball team that I have ever followed, so I wasn't aware that other teams had the same layout for their websites. I will have to check this out. This is one website that I don't mind releasing my personal information to. I have no concerns about being a part of their customer database... and maybe they will send us a nice birthday present :)
ReplyDeleteSolid contentions Amber.....I also found the Twins site to be incredible at exploring new ways to retain their current twins fans and give them every opportunity to feel part of the team, now get to that new park and help us pay for Joe Mauer's new contract.
ReplyDeleteI get two or three e-mails per week from MLB and the Twins. I do not mind, since I am a fan, but even then, I only open 505 of the e-mails. Either I am too busy or know that more e-mails are coming, so I will just wait and check out the next one. Maybe.
ReplyDeleteHey-check out the video on YouTube of Kirby. the Field Hawk (Kestrel) that is a star! (Note: graphic content. Kirby catches and eats a moth. I posted a link to the video on our class Blackboard site.)