Stain Stain go away

Laundry detergent is expensive! The name brand detergents are priced anywhere from $9-$15 dollars depending on the bottle size. I typically buy the cheapest detergent on the shelf regardless of the reputation. I do not have a lot of confidence in the marketing of detergent because I have found that when I used and tested Era and Tide detergents they are equally as effective at getting out stains......While reviewing the Tide website, they are advertising their volunteer work in Nashville through their Tide Loads of Hope campaign. They are trying to set themselves apart from the competition by being socially responsible and building a brand image that sticks with people. From a marketers perspective they do a good job at building awareness of their Tide Loads of Hope campiagn by listing the current locations of the campaign and opportunities the viewer can assist with the campaign. What I want to focus on was the Shop Now tab. I wanted to see if their marketing and offers could entice me to actually purchase from the website versus a retail store. I noticed that Tide offers products that I haven't seen in retail stores, such as Swash, washing machine cleaner, and scented lint rollers. Could it be that I don't notice these products when they are amongst many different brands or does Tide only offer certain products online? I continue to search for products that interested me; unfortunately the products I would be interested in buying were not available for online purchase. I liked the items that I did not see on the stores shelves and to my disappointment I could not purchase them online. If Tide wants to build a relationship with me they need to offer different products other than detergent online and on the store shelves. "A successful outcome from the marketer's perspective is not achieved until the user becomes a repeat user or, better, a loyal customer" (Roberts, 2008, pg. 117). Currently, I will continue to buy the cheapest detergent until Tide offers more value for my buck!