SPAM won WWII?

In honor of Memorial Day, I decided to blog about SPAM and what some say won WWII. Speculation of course, but since SPAM is made in Austin, MN I would like to think the great state of Minnesota helped win the war:) SPAM'S website is bright, fun and interactive. True to many websites, a pop-up met my eyes as soon as the website loaded. This pop-up was advertising SPAM'S receipt exchange, which is a new campaign to grow the use of SPAM in meals. Th user can upload SPAM receipts and print coupons, which I thought was neat and a clever way for customers to interact with each other. (Keep in mind everyone, I have never tired SPAM and not sure what it tastes like) I made the observation that SPAM is pushing receipts and trying to revive the brand. I came to this conclusion based off of the pop-up and home page. Receipts based on different foods, such as tomato's, macaroni, and potato's were the first item on the page. The user clicks and drags a can of SPAM over images of these foods to find receipts. Over all, this site is very interactive and entertaining. One of the highlights was the SPAMALOT game where you can catapult cows and toss coconuts in effort to defend your castle. Unfortunately, the game did not work on my computer:( This game is somehow connected to play or show I think...not really sure how the game connects in with anything but very funny.

I wanted to stay on task so I checked out the contact tab to see how SPAM handles customer service. The options that were presented to me were, General Inquiries, Return Policy, Shipping rates and mail/fax order forms. The general inquiry link had a form the customer can fill out and also how SPAM can contact them. They also provided a phone number and address for customers to contact them; very basic customer service connections. I think the receipt exchange and interactivity of this site is what will draw customers to SPAM. SPAM does have an online store but a majority of the merchandise is novelty and I don't see customer returning to SPAM.com to make repeat purchases on a regular basis. Building loyalty by allowing customers to interact with each other by uploading and sharing receipts creates a connection to SPAM and will draw users to this site. SPAM.com does a great job creating value for the customer.