Interactive Jeep Experience

While reviewing Jeep website I noticed that the shape has not changed significantly throughout the years. The models have the same boxy body and the headlights are still round. I have always thought Jeep's were for people who like to go mudding or live in the mountains or drive up steep hills (ex: Duluth). After reviewing the website, my assumptions were correct but Jeep is also marketing their vehicles to customers who just want to drive them on the highway. This website offers vehicle lineup, build your own jeep, shopping tools and Jeep experience. They offer a variety of information including vehicle price quotes and find your local dealer. This site creates value for the customer by offering a shopping experience similar to what they would receive if they walked into a dealership. From a marketer's perspective, the Website is interactive, fresh, and informative. I noticed that Jeep has used some Hierarchy Strategies. They have used interactivity, which "engages the visitor's attention and provides reasons for the visitor to return, "(Roberts, 2008, pg. 103). It was fun to personalization a jeep by adding color and interior items. From a marketer's perspective, the personlization added to the customer experience. This website also offers customer's to shop, which is another tier on the Hierarchy of marketing strategies. Allowing transactions on a website is a huge commitment by IT standards but creates revenue for the company and value to the customer. "Transactional sites require specialized technology such as shopping carts and they require the integration of back-end-data inventory databases for in-stock." Overall, Jeep does a great job at having interactive technology, which creates stickiness and kept me on the site longer.