Sunday, June 20, 2010
What will the future hold?
What will the future of outbound marketing be? The old marketing techniques involved traveling to tradeshows and spending boat loads of cash on advertisements. Will the new marketing methods overtake tradeshows and print advertisements in the near future? According to eMarketer's June 16th article, "As marketers look to engage their audience with relevant, trustworthy messages, that means smaller shares of marketing budget going to traditional forms of advertisements". Media spending will increase to over 20% in 2014 or about 11 million within the next four years, which could mean that tradeshows will be taken over my webinars and print ads will be replace by web advertisements. Personally, I've seen travel budgets in my organization limited and more online communication taking place. There really is no doubt in my mind that outbound marketing techniques will be taken over by SEO, blogs and PPC because of the customization of the target audience and value it brings to the organization.
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The articles that I have read in regards to media vs traditional marketing efforts have already targeted the magic number at 30%.....which is just crazy.
ReplyDeleteWell, if I am in advertising and sell promotional packages in print, radio, television, etc.....you better think of some creative ways to "be of interest" to your clientele, or they may just do it themselves and save some coin. Now is the time for these individuals to present the value of their service more than ever....in the mean time, I'm going to go search google and increase someones tab. Have a good night