Monday, June 14, 2010
I missed my favorite TV show! No problem, off to the internet I go!
Working and going to school full time has definitely impacted my much loved television viewership...that is until I figured out I can watch that same episodes online a few days after they air. Networks are loading their full length programs onto their website for viewing which fits into my busy schedule. There is also Hulu, which is another online source people can stream long-form video. What I like about this available technology is I can watch the programs when and where I want and zip through the commercials. An eMarketer June 14th article reads "eMarketer estimates that 33% of online adults in the US, or 58.9 million people, will watch full-length television shows online this year on a monthly basis. Among adults who already watch video regularly online, the rate is even higher, at 50%" (Jenks, 2010). What impact will this trend have on television programming and how will it impact the viewers. Will we have to buy subscription online to watch our shows? I enjoy the free service (other than the cost of my broadband) and the flexibility of the programming. Currently, we can view our programs online for free but based on the trend of online viewership, advertisers and networks are taking noticing and hashing out compensation that has yet to impact the viewers.
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I don’t watch a lot of TV, but there are a few shows I will watch every week. If I have class that night or will be gone from the house I will set the DVR. So, I haven’t had a chance to take advantage of the online yet. A friend of mine watches almost everything online and he loves it. The numbers you provided did not surprise me.
ReplyDeleteThe thing that it provides is convenience. You can still eat dinner with the family and enjoy each others time every night, without being in front of a TV. Once all the kids go to sleep and the homework is done, you can take the lap top out and enjoy your favorite episode. Very nice feature, but I bet all this new stuff is causing some chest pains for some network executives. Things are changing….. hahahaha
I found Hulu about a year ago and that is a nice website. I am surprised Youtube didn’t go in that direction and allow TV shows. Unfortunately, they have a 10 min limit and all the regulations.
Great post Amber!
I agree!
ReplyDeleteI rarely watch TV, but there are a few shows that I really like. My husband and I used to have a DVR, however, since everything can be viewed online - we discontinued our services a few months ago.
Why should we pay extra money, when we can watch the Twins game and other favorite shows online?
I am sure we will be charged to view things online within the next few years - if not before!
So take advantage of it now, while you can!
Exactly,
ReplyDeleteIt is so nice to watch television on Hulu, or you can actually just go right to NBC and view all of the Offices, SNL's, or the like. I recently purchased the new HTC EVO from Sprint and I can watch ESPN live (thank you) and ABC, as well as the NFL Network. With busy schedules and traveling with work, unless we are truly dedicating the time to watch a movie, the bigscreen is becoming rather lonely of late. But, advancements online and through wireless devices has allowed for us to at least stay in touch with addicting or humorous shows. Like all of you, we are taking advantage of this while we can, as I am sure subscriptions or prepaid viewership will most likely be required.
The Internet will become integrated with TV's, and content will be "pulled" vs. the traditional "push" model. The next generation will find it laughable that we had set times for TV shows.
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